Farm Hand is an Australian wine brand that focuses on brewing organic wine using sustainable and ethical practices and processes and ensuring that all ingredients are natural, guilt-free and chemical-free. Their branding reflects their values by using organic shapes, textures, and earthy tones to reflect the natural quality of their wine. This project aimed to create higher advertising for the brand using two posters. To maintain their organic aesthetic and narrative, I used a rustic aesthetic with warm and welcoming tones, making the wine appear more delectable. The numerous props within the photos illustrate the story of the wine and are used to frame the product and make the product the focal point of the design. Overall, the two posters emphasise the brand's organic aesthetic.
Farm Hand
Year// 2023
Category// Product Photography, Graphic Design
Client Name// Swinburne University of Technology
Vertical Poster
Billboard Poster
