Lueur Candles is a small, Melbourne-based business that began in 2019. They sell candles, body and skincare products. Their primary focus is to create natural products with ethical values at an affordable price. Their Vision is to produce all-natural, organic, vegan, and cruelty-free products using ethical and sustainable hand-made processes made in Australia. They aim to provide the Australian Public with the best and safest products using only Australian ingredients.
The process of refreshing the brand began with the logotype, which was to enhance the original logotype by shifting to a modern design that portrayed luxury and calmness, reflecting the word glow (Lueur is French for glow). The brief also involved creating advertising, re-designing packaging/labels, creating a social media presence and providing a colour palette that focuses on warm and summer tones to evoke the sense of a beach scene, to reflect the colours of their products and to portray inclusive skin tones, to show the brands inclusivity. All branding elements and advertising must emulate the brand's central theme, glow, and capture deep, sensual, earthy tones to reflect the natural quality of their products.
Lueur
Year// 2023
Category// Branding: Packaging, Product Photography, Signage
Client Name// Col Bradley
Logotype
Vertical Poster
Billboard
Social Media Photographs
Social Media Graphic Posters
Candle Labels
